Traveling through nigeria, china, india, southeast asia, and latin america, porter erisman addresses ecommerce across these new markets and what it means for western brands. In just a decade and half jack ma, a man who rose from humble beginnings and started his career as an english teacher, founded and built alibaba into the second largest internet company in the world. Porter erisman, a former vice president at alibaba group, offers an inside glimpse of the behemoth thats poised to transform the e. Six billion shoppers by porter erisman pan macmillan.
How a remarkable chinese company is changing the face of global business main market by erisman, porter isbn. A riveting insider account of the rise, culture and influence of alibaba, the chinese ecommerce giant that is changing the face of global business. Ma figured that even though ebay positioned itself as a consumer site, it would eventually target alibabas wholesalers, according to the book alibabas world. In alibabas world, author porter erisman, one of alibabas first western employees and its head of international epub marketing from 2000 to. Descargar libro alibabas world ebook del autor porter erisman isbn 9786073168472 en pdf o epub completo al mejor precio, leer online. Download it once and read it on your kindle device, pc, phones or tablets. How a remarkable chinese company is changing the face of global business download by porter erisman. Erisman is also the bestselling author of alibabas world. Six billion shoppers, former alibaba vicepresidents. Selama mengenalnya, saya belum pernah melihat keyakinannya goyah seperti ini. Use features like bookmarks, note taking and highlighting while reading alibabas world. As were heading for an amazonalibaba ecommerce showdown, its about time you learned something more about the latter company. Last week, enviable workplace had a chat about culture with porter erisman, former vice president at alibaba and author of alibabas world. It mustve been interesting to work in an entirely chinese environment as a westerner for porter erisman, the author of alibabas world.
After studying for an mba in the united states from 19961998, porter. Alibaba at the center of the topics of the moment in becoming one of the largest companies of b2b in china and worldwide. Alibabas world how a remarkable chinese company is changing the face of global business author. Filmmakers crocodile in the yangtze the alibaba story. This alibabas world summary draws 3 lessons from how jack ma built. How a remarkable chinese company is changing the face of global. Porter interviewed for the company in 2000 when there were just 45 employees now there are over 27,000 and left in 2008. Alibabas world offers valuable insights into leadership and business acumen that can help you put your company on the path to success. Analyze of the marketing strategy of alibaba in china. Alibabas world how a remarkable chinese company is alibabas world how a remarkable chinese company is is changing the face of global business, porter in alibaba. Everyday low prices and free delivery on eligible orders. He argues that ecommerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the west. If you want to save this summary for later, download the free pdf and read it.
Porter erismans previous book, alibabas world 2015, provides an insiders perspective on chinese ecommerce behemoth alibaba group and its founder and executive chairman, jack ma yun. Its former vice president, porter erisman, has all the details in alibabas world summary. How a remarkable chinese company is changing the face of global business main market by porter erisman isbn. Alibabas world ebook porter erisman descargar libro. Alibabas world by porter erisman overdrive rakuten. Alibabas jack ma on ecommerce in china, globalization. Alibaba is one of the largest online stores in the world and in this ebook, youll learn how to use alibaba, how to find suppliers and how to separate the good ones from the.
Synopsis six billion shoppers takes readers on an exciting and colourful journey around the world to visit the next ecommerce mega markets and explore how a new ecommerce boom is opening opportunities for entrepreneurs and global brands alike from china to india to nigeria, ecommerce is entering a golden era in countries that were long left out of the e. In alibabas world, author porter erisman, one of alibabas first western employees and its head of international marketing from 2000 to 2008, shows how jack ma, a chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found alibaba and lead it from struggling startup to the worlds most dominant ecommerce. How a remarkable chinese company is changing the face of global business by porter erisman in pdf. Alibabas world was written by porter erisman, who worked at alibaba from 2000 to 2008, when it was growing from startup to the juggernaut that it is today. Porter erisman is a leading expert on ecommerce with more than 20 years of experience working in china and an entrepreneur. Alibaba, now the world s largest ecommerce company, mostly escaped western notice for over 10 years, while building a customer base larger than. In alibabas world, author porter erisman, one of alibabas first western employees, who helped spearhead its international expansion, shows how jack ma, a chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found alibaba and lead it from struggling startup to the world s most dominant ecommerce player. Pdf alibaba has become the largest online and mobile commerce company in. Jack ma claims very often the name of the company as easy to write and speak in many languages but it also referred to the characters name alibabas famous tale one thousand and one nights. He is also the former vicepresident at alibaba group, chinas internet giant, an awardwinning film producer and author. How alibabas taobao solved the trust problem in china and. Tips on starting a business with alibaba success through ecommerce author. Viewing alibabas story through his inside, yet outside lens gives it just enough objectivity to make the lessons interesting on a general level a great mix of biography and business.
In fact, he has advised and consulted many companies located in the socalled third world, whether in africa, asia, or latin america. Alibabas world pdf summary porter erisman 12min blog. Alibabas world how a remarkable chinese company is changing the face of global business by porter erisman. How a remarkable chinese company is changing the face of global business by porter erisman in pdf epub format complete free. It has facilitated the purchase of any product in any. Has alibabas world by porter erisman been sitting on your reading list. In alibabas world, author porter erisman, one of alibabas first western employees and its head of international marketing from 2000 to 2008, shows how jack ma, a chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found alibaba and lead it from struggling startup to the worlds most dominant ecommerce player. Pdf winning with alibaba download full pdf book download. Success and setbacks 9 may 2014, by joe mcdonald in this april 21, 20 photo, jack ma, chairman of the worlds largest ecommerce group alibaba, poses during. The book focuses mainly on the competition with ebay china and the acquisition of yahoo.
Porter erisman alibaba s world how a porter erisman alibabas world how a remarkable chinese company is changing the face of global business epub torrent download for free. Learn about alibaba and how to discover the hidden treasure of successful business. How a remarkable chinese company is changing the face of global business. In 2000, porter erisman, now the vice president of alibaba was hired by ceo jack ma as a foreign. Hong kong prweb january 26, 2018 blue umbrella, a leading regtech provider of employment screening and due diligence research and technology, today announced that porter erisman has been appointed to its board of directors effective 1 february, 2018.
Alibabas world by porter erisman i am currently on holiday and then i take time to read a few books. How a remarkable chinese company is changing the face of global business kindle edition by porter erisman. The official guide to making a bundle buying and selling through, the worlds largest online b2b marketplace is the worlds leading global businesstobusiness online marketpla. In alibabas world, author porter erisman, one of alibabas first western employees and its head of international marketing from 2000 to 2008, shows how jack ma, a chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found alibaba and lead it from struggling startup to the worlds most dominant e. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in africa, asia, and latin america and has spoken at highprofile industry events in over 30 countries. Six billion shoppers takes readers on an exciting and colorful journey around the world to visit the next ecommerce mega markets and explore how a new ecommerce boom is opening opportunities for entrepreneurs and global brands alike. Alibabas world 2015 tells the story of chinese ecommerce company alibaba, which was founded in 1999. How a remarkable chinese company is changing the face of global business porter erisman. In alibabas world, author porter erisman, one of alibabas first western employees, who helped spearhead its international expansion, shows how jack ma, a chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found alibaba and lead it from struggling startup to the worlds most dominant ecommerce player. By abstractalibaba has become the largest online and mobile commerce company in the world in just a few years and barely anyone expected. Traveling through nigeria, china, india, southeast asia, and latin america, porter erisman addresses e. Porter first landed in china in 1994 and, after a year of chinese language study, fell into a sixmonth stint as host of china through foreigners eyes, a travel program on china central television. Pick up the key ideas in the book with this quick summary.
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